Gain high-level findings and recommendations to enhance your CIAM strategy.
CIAM (Customer Identity & Access Management) has emerged as a pivotal trend in the IAM marketplace – and with good reason. From global giants like Amazon and Apple to local small businesses, a robust online presence and direct engagement with consumers have become the norm.
I recently engaged a roofing company to help repair some damage after a storm. That local small business had a payment portal that required a login and credential. CIAM has indeed permeated all aspects of life. That’s why created a workshop to help you assess your CIAM.
Defining CIAM: More Than Just a Buzzword
At IDMWORKS, we define CIAM as:
Customer Identity and access management (CIAM) enables organizations to securely capture and manage customer identity and profile data that enables them to provide a frictionless digital experience across their platforms and services enabling business value.
The High Stakes of CIAM: A Look at the Numbers
The importance of CIAM is highlighted by the following statistics:
- Over 30% of customers would leave a brand they liked in the past after only one bad user experience – SuperOffice
- 83% of consumers have abandoned a purchase or an account setup because the login process was too arduous – Auth0
The CIAM literature is filled with statistics that should cause any business to take the CIAM world seriously.
While trust and security form the core of CIAM, user experience is a significant driver. This is where CIAM differs from the workforce IAM of the past decade. Poor user experience in CIAM can lead to customer abandonment and loss of business, a steep price to pay indeed.
But ultimately, workforce users still had to use the supplied SSO and MFA to access critical applications. In CIAM, poor user experience leads to customer abandonment of the service and loss of business. There’s an incredibly steep price to pay for a poor CIAM experience.
The CIAM Puzzle: No One-Size-Fits-All Solution
So CIAM is important, but it’s also a difficult problem to solve. There’s no single CIAM product you buy. It’s not a service you sign up for and your custom experience is solved. CIAM is a combined solution made up of various products and services. CIAM spans your customer-facing web presence and applications. It includes your customer registration, SSO, MFA, payment tracing, directory services, and any number of integrated processes and technologies. Simply put, there is no easy button for CIAM.
Your CIAM Journey Partner: IDMWORKS
This increases the challenges with defining a modern and mature CIAM solution. Overcoming the inertia of legacy technologies and processes can be challenging and taking that first step can be daunting. But rest assured, IDMWORKS is here to be your journey partner on this CIAM journey.
Kickstart Your CIAM Journey with Our Free Workshop
That’s why IDMWORKS is offering a free CIAM workshop and rapid assessment to help organizations start and progress their CIAM journey. Our CIAM experts bring years of experience to a two-hour workshop, meeting with your CIAM application, marketing, and technology stakeholders to discuss existing processes and future CIAM vision.
Through discussion and discovery, IDMWORKS will assess the technology and processes and provide a series of findings and recommendations to help move the CIAM program forward. These could be small tweaks to existing services, additional integrations to add benefits, or a framework for a CIAM architecture that IDMWORKS can help design and build to super-charge the progress in a CIAM program.
The CIAM journey can be long and tenuous, but all journey’s begin with a single step. IDMWORKS can help with that first step and put your organization on the right path to a mature and valuable CIAM program. And the best part? This valuable first step is absolutely free.
Author Ben Wise, IDMWORKS, VP of Identity Management